On the blog

Your Property’s Online Presence - 3 T...

Watch My Street and The Crowd

Your Property Data is Yours Again

Why Agent Commissions Are So High

A common refrain - real estate agent commissions are too high.If you’ve just sold a median-priced home, you may well be handing over $20,000 to a traditional real estate agent. Ouch. People complain, yet do it every day, almost without thinking. Why are they so high and how do agents get away with it? It’s not realTraditional real estate agents can charge these eyebrow-raising figures because the amount doesn’t seem real to the home owner who is paying the bill.The agent’s commission usually...

Your Property’s Online Presence - 3 Things that Matter

When selling your home it must look good online. The super vast majority of buyers look online first, find the properties they are interested online, and evaluate what to investigate further online. Before they even speak to an agent.Your property’s online profile is key. So what matters?

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Research proves the importance of photos. Nielsons’ regular Online Real Estate report highlights every time that photos, lots of high quality images, are the most important...

Watch My Street and The Crowd

We launched Watch My Street (www.watchmystreet.co.nz) this last week and it has been fascinating to ‘watch’ the reaction from traditional data suppliers, the real estate industry, and consumers.

Bottom line - we’re pretty pleased with what’s happened.

One of the fun things we saw during the week was the interaction between ratepayers and Wellington City Council (WCC), enabled by Watch My Street. Enabled, because we have taken data/information that has traditionally been difficult or expensive...

Your Property Data is Yours Again

As part of our ongoing effort to change the real estate industry in New Zealand we today launched a new website featuring some very cool tools. It's called www.watchmystreet.co.nz

We are committed to providing as much useful information and analysis to owners as we can - an informed owner is a smart owner.

At this stage it is restricted to Wellington properties - thanks to Wellington City Council (and others) for the data. If you would like to see Watch My Street for your town or city let us...

Street Appeal - The 10 Second Street Beauty Contest

You have just 10 seconds to sell your home.  Seriously!  Just like a job interview, the first 10 seconds are crucial for making an excellent first impression when selling your home. You have just that short snipet of time to impress a buyer and encourage them to look further. If not you risk losing their interest before they’ve even glanced at your Victorian mantelpieces or state-of-the-art chef’s kitchen.  Making the most of your home's street appeal will pay dividends, making...

The Best Time to Sell

Rhonda asked a great question on Facebook recently (and won some movie tickets for doing so). Her question?

“When is the best time of year to put a house on the market and why? I ask because most people wait for spring, but wonder if winter is better as the market is not so flooded”.

Let's look at some market specifics. The graphs below are statistics from the last few years via REINZ. The first shows unconditional sales volumes.  

The sale and purchase agreement is normally entered into...

Debranding Real Estate?

Let’s face it - we all know real estate advertising is about the agency brand as much as it is about the property.But, has one of the real estate regulatory bodies (Real Estate Agents Disciplinary Tribunal) fired the first salvo on behalf of owners?The useful weekly update to members from REINZ highlighted a recent Tribunal decision where they noted some concern about a situation where the agency did not follow an owner's instructions on advertising because it interfered with the franchise's...

Modern Real Estate Licensee Sales People/Agents Needed

Are you a real estate expert, a negotiator, a passionate service provider forced into a door-to-door salespersons cloak? Want to escape? The world has changed astronomically since the 1970’s, but real estate selling hasn’t. We’re changing an industry that basically still works the way it did before cell phones, the internet, or laptops! And we need great people to be a part of forcing that change. We need qualified real estate licensee salespeople or agents with at least 3 years experience....

How to Sell Your Home Quickly

Ok, you want to get sold. Now. Immediately. Without delay.Here’s what you do.Make sure the property is ready for sale.  Get it ship shape before you go to market.  The more work a purchaser perceives they have to do the longer it will take them to make a decision and the less of them there are. It can be hard for a buyer to connect the dots between what they are seeing in front of them and what it could be. Expecting them to guess what a property will look like after you have...

The Terrific Tender

The Tender is the predominant form of non-priced sale in Wellington, less common in Auckland and other places.  It is regularly used in Commercial property transactions when the sale process needs to allow for more complications, scenarios, or options than an auction could handle.With a Tender the property is offered for sale with no price, but with a deadline upon which offers need to be submitted (for example, in four weeks) on terms and conditions specified by the owner. The idea is...

Advertising - It's All About Me

Even though the vast majority of the industry’s training time and energy is on developing the prospecting and listing skills of real estate sales people (in other words getting clients to sign agency agreements) they are supposed to bring marketing expertise to the table for those clients.Oh, a blog on real estate advertising - easy target!Yeah, but with a difference. This is not about the individuals but what the industry is training sales people to do. Maybe because of the heavy focus on...

The Delightful Deadline

Not as common as an Auction or Tender, but increasing in prevalence, is the Deadline Sale. You may not have heard of it, so what is it all about?The Deadline Sale is similar to a Tender, really a variation of the tender process. With a Deadline Sale the property is offered for sale with no price, but with a deadline upon which offers need to be submitted (for example, in four weeks) on the basis that the owners/sellers reserve the right to accept an offer at anytime before then. The idea is...

Your Buyer's Perspective - Online vs Print

There's recently been a bit of furore in the media and social channels recently about an NBR article - Why Online Marketing Fails House Sellers. My partner and I are currently looking to buy a house, so I thought that our perspective might be interesting.
We look online. We send links to TradeMe and Realestate.co.nz properties back and forth. We send email enquiries, and we get frustrated when Real Estate agents don't respond quickly over that channel.
One of the comments on the above article,...

Press Release - Innovative agency making real estate waves in their first year

It's been 9 months since we officially launched 200 Square, so we decided to celebrate a little of the success so far with a Press Release. The bottom line - we're "rapt" to have made the progress we have so far and feel our model is being proven more and more. The most important thing - happy clients! The smiles (virtual and real), encouragement, 'atta-boys', suggestions, comments, help and assistance have been awesome. Thanks Guys! Here's the release:
Innovative agency making real estate...

The Awesome Auction

The auction’s awesome, right? We’ve all heard about them, but what do we actually know about them?Let's look at the auction from the perspective of the key participants - the seller, the buyer, and the real estate agent.THE SELLER
From the Sellers vantage point you have:
A defined time frame
You know what you are getting - an intense, short selling programme. This means you need to be well prepared and have the information required for buyers due diligence.You are only dealing with those buyers...