Make Your Gambit Count

Chess is the ultimate game of strategy.

Strategy is about using limited resources to gain advantage over adversaries to achieve goals under conditions of uncertainty. Fancy words for “we want to beat the competition and we don’t have Larry Ellison’s money to do it!”

The opening move in chess is a Gambit - the initial move meant to gain advantage. After all that is where we always want to be - in a position of advantage.

Selling your home is real life strategy. It is about gaining an advantage over your competition, without all the money in the world to achieve it. Let me tell you - the opening move matters.  Get on the front foot.  Gain the advantage line. Whatever metaphor has meaning to you, do it.

Don’t just sneak onto the market. Make your entry a splash. Plan it. Organise it. Hit it with a bang. Take the advantage. Don't enter the market as an apology, announce your presence like a Ma'a Nonu line break. Intimidate the competition like a Bobby Fischer check.

Get great photos done. Have an awesome description. Get the signs ready. Arrange the open home. Make sure your marketing plan is coordinated and connected. Have a plan and execute on it.

Gain the opening advantage by being ready. It is better to wait a week than launch a half hearted, ill-prepared, disorganised marketing plan.

And you know we're here to give you the advantage, use it to your benefit.

Make your gambit count, it might not win the America’s Cup, but it will put more money in your pocket.

I wonder if Ma'a Nonu plays chess? Now that would be interesting to watch. We know he doesn't play tiddlywinks...